LIIAR Analysis of Contents Page (MUSIC MAGAZINE PROJECT)

 

LANGUAGE

 

NME is a newsweekly media publication so it is fair to say that they name their contents page 'Inside this week.' The text on the page is eye catching and immediately draws viewer attention. As mentioned before, simplicity is good and simplicity is the reason why the page looks appealing and easy to read; This is important, NME wants the viewer to receive the information as quickly as possible. Remember, music is a money making business; rapid and effective communication is important if you want to sell. The use of black on text against a white background makes it stand out even more as black is the direct opposite of white. On the contents page, it features pictures of artists and a number indicating which page you can find their feature story. Again, the artists are photographed generally medium close up and in a way that personifies them; this is important knowing that these artists set trends that people love to follow. Doing so is strategic move; a way of gaining audience attention. Furthermore the layout is pretty simple, the way the images and the text are arranged on the page creates balance; Having the biggest one in the centre, and smaller ones on the left and right side of the page.

 

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INSTITUTION

 

New Music Express abbreviated and popularly known as NME is a newsweekly media publication in the United Kingdom. Founded in 1952, NME began as a music newspaper and eventually advanced into a magazine during the 1980s. On November 14, 1952 it became the first British paper to include a singles chart and in the 1970s it became the best-selling British music newspaper.  In 1996 an online version of NME (NME.com) was launched and today it is regarded as the biggest standalone music site in the world with over 7 million users per month. Mike Williams is the current editor of the NME magazine; who took over from Krissi Murison on June 25^th 2012 and NME.com is currently edited by Luke Lewis.

 

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IDEOLOGY

 

The NME Magazine is the leading provider of information in relation to music in the United Kingdom. It's motive is to monitor the progress of artists in terms of what they produce and to provide music lovers with the latest information. NME values the importance of music to people; music is an industry that is booming with activity and is one of the fastest growing industries in the world. Music is a very powerful language and the messages that the artists convey through their music with the use of videos set trends. NME focuses on acts that are not yet commercially successful but rather help promote new music and artists. Because the music industry is one of the fastest growing industries in the world, it means there is a lot of stress involved. On most occasions there are deadlines that have to be met and it means the people involved in the editing and publication process of the magazine have to work fast. Music is entertaining; the trends that these artists set make people come back for more and that is the reason why music 'sells.' NME sees the importance of music to the world especially the British people (their own) and so they update them on a weekly basis giving the latest information in regards to the music industry. As individuals, NME demonstrates us the importance of effective time management and communication.

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AUDIENCE

 

NME promotes the consumption of music especially alternative rock, hip hop and rock which is what many of these artists in the United Kingdom produce. As mentioned before, music is an industry that is growing at a fast rate and exploding with activity. The industry consists of several different artists and genres; the music that they produce set trends that people love to follow, especially the youth mainly between ages 15-30. Statistics state that NME audience is around 70% male and 30% female. NME also wants to appeal to a broad variety of audience especially music addicts which are the people who purchase the magazine weekly or very often. An advertisement to the bottom right of the page demonstrates this; addicts and fanatics are the ones who purchase the magazine often and most likely they will be the ones that subcribe NME. However NME states in the advertisement that if you subscribe then you'll save £1.

 

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REPRESENTATION 

 

 

The Magazine focuses on acts that are not yet commercially successful but rather help promote new music and artists. NME find that it is important to provide music fanatics with the latest information in the music industry. As mentioned previously, there are several forms of music being produced today by various artists of different experience levels; there are veterans, usually artists that are well known and have a lot of experience; upcoming artists, the ones that are new but progressively making their way up the ladder and new artists, novice to the industry but will do anything to gain media attention. The industry is booming with activity; music is a money making business that's why effective communication is important. The industry's overwhelmed with activity and things are changing rapidly, that's why information have to be quick and effective. This is important to the artists involved; NME responds to this by delivering information on a newsweekly basis, giving these individuals as much support as they can.