LIIAR Analysis for Front Cover (MUSIC MAGAZINE PROJECT)

 

 

LANGUAGE

 

The NME magazine is a musical publication in the United Kingdom which is published weekly since the year 1952. New Music Express is well known for its stylistic ‘NME’ logo which is used on many of its past and present releases. In this release the master head is placed to the top left corner of the page and is boldly written so that it would be vibrantly seen in order to gain viewer attention. Mid shot portraits of 5 different celebrities are placed to the almost top section of the cover, just beneath the master head. The artists are photographed in black & white and they are posing in a way which personifies them, giving them character. The artists on the top right, in the ear (plug); far left, far right and centre are the only ones looking directly into the camera; the other two were photographed off guard, in their working environment. I’m not sure what the purpose of that was for but I think they did it because if all of them were looking at the camera it would affect the viewer and make him/her feel discomfort.

We already know that they are famous people but photographing them in black & white was a design strategy; It makes them appear a bit less noticeable, NME wanted us to pay attention to the Tag lines below and this explains the yellow background and bold text; it makes them stand out. The main cover line ‘The HOT LIST’ along with the taglines look presentable; neat and well put together. They don’t strain the viewer’s eyes but rather locks attention simply because of the type font that is used; the black and blue colour on the text and the yellow background, which is an opposite of blue on the colour wheel. Furthermore when we scan from the top all the way to the bottom, the same font type is used; consistency is very important and that’s what makes everything easy to read. Had they use a different font type for every single thing it would make the viewer’s life difficult and the magazine simply wouldn’t look appealing; Simplicity is good.

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INSTITUTION  

 

New Music Express abbreviated and popularly known as NME is a newsweekly media publication in the United Kingdom. Founded in 1952, NME began as a music newspaper and eventually advanced into a magazine during the 1980s. On November 14, 1952 it became the first British paper to include a singles chart and in the 1970s it became the best-selling British music newspaper.  In 1996 an online version of NME (NME.com) was launched and today it is regarded as the biggest standalone music site in the world with over 7 million users per month. Mike Williams is the current editor of the NME magazine; who took over from Krissi Murison on June 25^th 2012 and NME.com is currently edited by Luke Lewis.

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IDEOLOGY

 

The NME Magazine is the leading provider of information in relation to music in the United Kingdom. It's motive is to monitor the progress of artists in terms of what they produce and to provide music lovers with the latest information. NME values the importance of music to people; music is an industry that is booming with activity and is one of the fastest growing industries in the world. Music is a very powerful language and the messages that the artists convey through their music with the use of videos set trends. NME focuses on acts that are not yet commercially successful but rather help promote new music and artists. Because the music industry is one of the fastest growing industries in the world, it means there is a lot of stress involved. On most occasions there are deadlines that have to be met and it means the people involved in the editing and publication process of the magazine have to work fast. Music is entertaining; the trends that these artists set make people come back for more and that is the reason why music 'sells.' NME sees the importance of music to the world especially the British people (their own) and so they update them on a weekly basis giving the latest information in regards to the music industry. As individuals, NME demonstrates us the importance of effective time management and communication.

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AUDIENCE

 

NME promotes the consumption of music especially alternative rock, hip hop and rock which is what many of these artists in the United Kingdom produce. As mentioned before, music is an industry that is growing at a fast rate and exploding with activity. The industry consists of several different artists and genres; the music that they produce set trends that people love to follow, especially the youth mainly between ages 15-30. Statistics state that NME audience is around 70% male and 30% female.

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REPRESENTATION

 

The Magazine focuses on acts that are not yet commercially successful but rather help promote new music and artists. NME find that it is important to provide music fanatics with the latest information in the music industry. As mentioned previously, there are several forms of music being produced today by various artists of different experience levels; there are veterans, usually artists that are well known and have a lot of experience; upcoming artists, the ones that are new but progressively making their way up the ladder and new artists, novice to the industry but will do anything to gain media attention. The industry is booming with activity; music is a money making business that's why effective communication is important. The industry's overwhelmed with activity and things are changing rapidly, that's why information have to be quick and effective. This is important to the artists involved; NME responds to this by delivering information on a newsweekly basis, giving these individuals as much support as they can.