Friday 26 October 2012

Choice of Music Genre for Music Magazine


I haven't quite made up my mind as yet on deciding which genre of music to feature in my music magazine. However I will be making up my mind in due time but from my LIIAR analysis its not hard to tell which genre appeal to me the most, Rap/Hiphop. I love this style of music because it involves a lot of creativity & skill; the unique lyrical style that most of these rappers apply to their work, I find it very intriguing. As I mentioned 
before a lot of people love the genre not only because of the lyrical aspect of it but
as well as the beat that accompany the track; it's hype and explosive nature appeals to us.
Like this song here below for example:
http://www.youtube.com/watch?v=YVkUvmDQ3HY "without me" by Eminem, it listed #1 on the charts in over 16 different countries world wide; that's amazing! 

One thing I've found about the Rap Genre though is that many people criticize it and there's a lot of stereotype involved. For many people, when you hear a Rap song they think of 'gangsters' or 'thugs' and that rap music promotes violence. I quite agree with that BUT it's the fact that people lack knowledge about the industry, forgetting that there are many Hip hop artists in the business today; it is overwhelmed! The sad thing about it though is that there are some of these artists which make Rap music that promotes negativity; Sex, drugs, violence and crime. They use the powerful attributes of Hip hop for negative purposes which gives the Genre a bad name. Regardless of that, people still love it and it just shows how addictive this style of music becomes once you start listening to it. 

However, there are other Genres which I love to listening to, like R&B, Country, Rock, Soul and Funk. I was never one that enjoyed listening to any other Genre other than Rap and R&B but now I listen to any form of music as long as its appealing and has a definite meaning to it. Like this song here http://www.youtube.com/watch?v=roDXSHSEuoo 'What about now' by Daughtry; its a song that was written to remind us of the problems that the world is facing today and that we should be considerate about others who are in need of help. Although the meaning is not immediately detected but when you watch the music video that accompanies it, it starts to become more vivid and apparent. 


Tuesday 23 October 2012

LIIAR Analysis of DP Spread (MUSIC MAGAZINE PROJECT)


LANGUAGE

Once again, the implication of simplicity made things easier to read and as we scan the page the same type font is used for almost everything; no more than 5 different styles were used. Most of the text on the page is in black and black when used against a lighter colour works very well; as well as the white text used against the pink background vice versa. Consistency is the key to an appealing piece of work. Featured in this story are two of Rap’s biggest figures, Jay-Z and Kanye West; these men are amongst some of the most successful artists of all time. People admire them and enjoy listening to them due to their creativity and their stylistic way of the genre. They set trends people love to follow especially the young adolescents and amongst both rappers’ symbolic traits feature on this page is the ‘Pyramid/triangle’ gesture that they make with their hands. This story speaks about a friendly ‘rap battle’ that these artists had at the O2 arena in London; to the right hand side, NME inserted a statistical graph display the amount of songs each rapper performed. As mentioned before, the hip hop/rap business is overwhelmed with different talents; there’s consistent competition among these artists and millions of fans support each one. That’s why fan’s love it; the excitement that these rapper’s bring there’s a consistent competition going on amongst the fans as well. Nonetheless, the DP spread is well presented; having the pictures on the top and left and the text wrapping around the image was a bright idea. 


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INSTITUTION

New Music Express abbreviated and popularly known as NME is a newsweekly media publication in the United Kingdom. Founded in 1952, NME began as a music newspaper and eventually advanced into a magazine during the 1980s. On November 14, 1952 it became the first British paper to include a singles chart and in the 1970s it became the best-selling British music newspaper.  In 1996 an online version of NME (NME.com) was launched and today it is regarded as the biggest standalone music site in the world, with over 7 million users per month. Mike Williams is the current editor of the NME magazine; who took over from Krissi Murison on June 25th 2012 and NME.com is currently edited by Luke Lewis. 

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IDEOLOGY

The NME Magazine is the leading provider of information in relation to music in the United Kingdom. Its motive is to monitor the progress of artists in terms of what they produce and to provide music lovers with the latest information. NME values the importance of music to people; music is an industry that is booming with activity and is one of the fastest growing industries in the world. Music is a very powerful language and the messages that the artists convey through their music with the use of videos set trends. NME focuses on acts that are not yet commercially successful but rather help promote new music and artists. Because the music industry is one of the fastest growing industries in the world, it means there is a lot of stress involved. On most occasions there are deadlines that have to be met and it means the people involved in the editing and publication process of the magazine have to work fast. Music is entertaining; the trends that these artists set make people come back for more and that is the reason why music 'sells.' NME sees the importance of music to the world especially the British people (their own) and so they update them on a weekly basis giving the latest information in regards to the music industry. As individuals, NME demonstrates us the importance of effective time management and communication.

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AUDIENCE 

NME promotes the consumption of music especially alternative rock, hip hop and rock which is what many of these artists in the United Kingdom produce. As mentioned before, music is an industry that is growing at a fast rate and exploding with activity. The industry consists of several different artists and genres; the music that they produce set trends that people love to follow, especially the youth mainly between ages 15-30. Statistics state that NME audience is around 70% male and 30% female. This story is meant to target the fans of Jay-Z and Kanye aswell as other Rap/Hip hop fanatics; these men are amongst some of the most successful artists of all time. People admire them and enjoy listening to them due to their creativity and their stylistic way of the genre. They set trends people love to follow especially the young adolescents and amongst both rappers’ symbolic traits feature on this page is the ‘Pyramid/triangle’ gesture that they make with their hands. This story speaks about a friendly ‘rap battle’ that these artists had at the O2 arena in London; to the right hand side, NME inserted a statistical graph display the amount of songs each rapper performed. As mentioned before, the hip hop/rap business is overwhelmed with different talents; there’s consistent competition among these artists and millions of fans support each one.

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REPRESENTATION

The Magazine focuses on acts that are not yet commercially successful but rather help promote new music and artists. NME find that it is important to provide music fanatics with the latest information in the music industry. As mentioned previously, there are several forms of music being produced today by various artists of different experience levels; there are veterans, usually artists that are well known and have a lot of experience; upcoming artists, the ones that are new but progressively making their way up the ladder and new artists, novice to the industry but will do anything to gain media attention.
Featured in this story are two of some of Hip hop’s most iconic figures ‘Jay-Z’ and ‘Kanye West.’ People admire them and enjoy listening to them due to their creativity and their stylistic way of the genre. They set trends people love to follow especially the young adolescents and amongst both rappers’ symbolic traits feature on this page is the ‘Pyramid/triangle’ gesture that they make with their hands. This story speaks about a friendly ‘rap battle’ that these artists had at the O2 arena in London; to the right hand side, NME inserted a statistical graph display the amount of songs each rapper performed. The industry is booming with activity; music is a money making business that's why effective communication is important. Because of its overwhelmed nature, it means things are changing rapidly, that's why information has to be quick and effective. This is important to the artists involved; NME responds to this by delivering information on a newsweekly basis, giving these individuals as much support as they can.




Sunday 21 October 2012

LIIAR Analysis of Contents Page (MUSIC MAGAZINE PROJECT)

 
LANGUAGE
 

NME is a newsweekly media publication so it is fair to say that they name their contents page 'Inside this week.' The text on the page is eye catching and immediately draws viewer attention. As mentioned before, simplicity is good and simplicity is the reason why the page looks appealing and easy to read; This is important, NME wants the viewer to receive the information as quickly as possible. Remember, music is a money making business; rapid and effective communication is important if you want to sell. The use of black on text against a white background makes it stand out even more as black is the direct opposite of white. On the contents page, it features pictures of artists and a number indicating which page you can find their feature story. Again, the artists are photographed generally medium close up and in a way that personifies them; this is important knowing that these artists set trends that people love to follow. Doing so is strategic move; a way of gaining audience attention. Furthermore the layout is pretty simple, the way the images and the text are arranged on the page creates balance; Having the biggest one in the centre, and smaller ones on the left and right side of the page.
 
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INSTITUTION
 
New Music Express abbreviated and popularly known as NME is a newsweekly media publication in the United Kingdom. Founded in 1952, NME began as a music newspaper and eventually advanced into a magazine during the 1980s. On November 14, 1952 it became the first British paper to include a singles chart and in the 1970s it became the best-selling British music newspaper.  In 1996 an online version of NME (NME.com) was launched and today it is regarded as the biggest standalone music site in the world with over 7 million users per month. Mike Williams is the current editor of the NME magazine; who took over from Krissi Murison on June 25th 2012 and NME.com is currently edited by Luke Lewis.
 
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IDEOLOGY
 
The NME Magazine is the leading provider of information in relation to music in the United Kingdom. It's motive is to monitor the progress of artists in terms of what they produce and to provide music lovers with the latest information. NME values the importance of music to people; music is an industry that is booming with activity and is one of the fastest growing industries in the world. Music is a very powerful language and the messages that the artists convey through their music with the use of videos set trends. NME focuses on acts that are not yet commercially successful but rather help promote new music and artists. Because the music industry is one of the fastest growing industries in the world, it means there is a lot of stress involved. On most occasions there are deadlines that have to be met and it means the people involved in the editing and publication process of the magazine have to work fast. Music is entertaining; the trends that these artists set make people come back for more and that is the reason why music 'sells.' NME sees the importance of music to the world especially the British people (their own) and so they update them on a weekly basis giving the latest information in regards to the music industry. As individuals, NME demonstrates us the importance of effective time management and communication.
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AUDIENCE
 
NME promotes the consumption of music especially alternative rock, hip hop and rock which is what many of these artists in the United Kingdom produce. As mentioned before, music is an industry that is growing at a fast rate and exploding with activity. The industry consists of several different artists and genres; the music that they produce set trends that people love to follow, especially the youth mainly between ages 15-30. Statistics state that NME audience is around 70% male and 30% female. NME also wants to appeal to a broad variety of audience especially music addicts which are the people who purchase the magazine weekly or very often. An advertisement to the bottom right of the page demonstrates this; addicts and fanatics are the ones who purchase the magazine often and most likely they will be the ones that subcribe NME. However NME states in the advertisement that if you subscribe then you'll save £1.
 
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REPRESENTATION 
 
 
The Magazine focuses on acts that are not yet commercially successful but rather help promote new music and artists. NME find that it is important to provide music fanatics with the latest information in the music industry. As mentioned previously, there are several forms of music being produced today by various artists of different experience levels; there are veterans, usually artists that are well known and have a lot of experience; upcoming artists, the ones that are new but progressively making their way up the ladder and new artists, novice to the industry but will do anything to gain media attention. The industry is booming with activity; music is a money making business that's why effective communication is important. The industry's overwhelmed with activity and things are changing rapidly, that's why information have to be quick and effective. This is important to the artists involved; NME responds to this by delivering information on a newsweekly basis, giving these individuals as much support as they can.
 
 


 
 

LIIAR Analysis for Front Cover (MUSIC MAGAZINE PROJECT)


 
 
LANGUAGE
 

The NME magazine is a musical publication in the United Kingdom which is published weekly since the year 1952. New Music Express is well known for its stylistic ‘NME’ logo which is used on many of its past and present releases. In this release the master head is placed to the top left corner of the page and is boldly written so that it would be vibrantly seen in order to gain viewer attention. Mid shot portraits of 5 different celebrities are placed to the almost top section of the cover, just beneath the master head. The artists are photographed in black & white and they are posing in a way which personifies them, giving them character. The artists on the top right, in the ear (plug); far left, far right and centre are the only ones looking directly into the camera; the other two were photographed off guard, in their working environment. I’m not sure what the purpose of that was for but I think they did it because if all of them were looking at the camera it would affect the viewer and make him/her feel discomfort.

We already know that they are famous people but photographing them in black & white was a design strategy; It makes them appear a bit less noticeable, NME wanted us to pay attention to the Tag lines below and this explains the yellow background and bold text; it makes them stand out. The main cover line ‘The HOT LIST’ along with the taglines look presentable; neat and well put together. They don’t strain the viewer’s eyes but rather locks attention simply because of the type font that is used; the black and blue colour on the text and the yellow background, which is an opposite of blue on the colour wheel. Furthermore when we scan from the top all the way to the bottom, the same font type is used; consistency is very important and that’s what makes everything easy to read. Had they use a different font type for every single thing it would make the viewer’s life difficult and the magazine simply wouldn’t look appealing; Simplicity is good.
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INSTITUTION  
 
New Music Express abbreviated and popularly known as NME is a newsweekly media publication in the United Kingdom. Founded in 1952, NME began as a music newspaper and eventually advanced into a magazine during the 1980s. On November 14, 1952 it became the first British paper to include a singles chart and in the 1970s it became the best-selling British music newspaper.  In 1996 an online version of NME (NME.com) was launched and today it is regarded as the biggest standalone music site in the world with over 7 million users per month. Mike Williams is the current editor of the NME magazine; who took over from Krissi Murison on June 25th 2012 and NME.com is currently edited by Luke Lewis.
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IDEOLOGY
 
The NME Magazine is the leading provider of information in relation to music in the United Kingdom. It's motive is to monitor the progress of artists in terms of what they produce and to provide music lovers with the latest information. NME values the importance of music to people; music is an industry that is booming with activity and is one of the fastest growing industries in the world. Music is a very powerful language and the messages that the artists convey through their music with the use of videos set trends. NME focuses on acts that are not yet commercially successful but rather help promote new music and artists. Because the music industry is one of the fastest growing industries in the world, it means there is a lot of stress involved. On most occasions there are deadlines that have to be met and it means the people involved in the editing and publication process of the magazine have to work fast. Music is entertaining; the trends that these artists set make people come back for more and that is the reason why music 'sells.' NME sees the importance of music to the world especially the British people (their own) and so they update them on a weekly basis giving the latest information in regards to the music industry. As individuals, NME demonstrates us the importance of effective time management and communication.
-------------------------------------------------------------------------------------------------------------------------------------
AUDIENCE
 
NME promotes the consumption of music especially alternative rock, hip hop and rock which is what many of these artists in the United Kingdom produce. As mentioned before, music is an industry that is growing at a fast rate and exploding with activity. The industry consists of several different artists and genres; the music that they produce set trends that people love to follow, especially the youth mainly between ages 15-30. Statistics state that NME audience is around 70% male and 30% female.
-------------------------------------------------------------------------------------------------------------------------------------
REPRESENTATION
 
The Magazine focuses on acts that are not yet commercially successful but rather help promote new music and artists. NME find that it is important to provide music fanatics with the latest information in the music industry. As mentioned previously, there are several forms of music being produced today by various artists of different experience levels; there are veterans, usually artists that are well known and have a lot of experience; upcoming artists, the ones that are new but progressively making their way up the ladder and new artists, novice to the industry but will do anything to gain media attention. The industry is booming with activity; music is a money making business that's why effective communication is important. The industry's overwhelmed with activity and things are changing rapidly, that's why information have to be quick and effective. This is important to the artists involved; NME responds to this by delivering information on a newsweekly basis, giving these individuals as much support as they can.


Thursday 18 October 2012

Brief for College Magazine



This project is to design a front cover, contents and double page spread of a new music magazine. All images and text used must be original; a minimum of four images must be used.
Consistent drafting of the front cover, dp spread and contents page will be made with a minimum of 5 for each.

Due Date: April 2013


Monday 15 October 2012

Evaluation for College Magazine Project

COLLEGE MAGAZINE PROJECT (EVALUATION)- Jeff Agenor


Prior to commencing planning and research for this task, we were given an introductory insight on the conventions of a magazine cover. We were then instructed to research a few music magazines and analyze the front cover of one, taking these conventions into account. By doing this it allowed us to get a much broader understanding of these conventions; what are they; when are they used and why are they used. Now that we had a much better understanding of these conventions we were given a list of things that we had to complete and upload to our blog/moodle by due day.

For the first task we had to do another analysis on the front cover of a magazine and contents page, this time applying 'LIIAR' to it. For this aspect of the project, I had began an analysis on a gaming magazine cover which featured a character from one of the world's most popular video gaming franchise' 'Halo' as the main image. Halfway through the 'Language' aspect of the analysis I had began encountering difficulties due to limited amount of information on the front cover and the usage of a Sci-Fi character. I then chose a Billboard magazine cover instead because I thought it would be much easier to analyze something with more verisimilitude; as there was much more to talk about. When I compared both covers I discovered that the character on the gaming magazine didn't have any life, no emotional expression and limited content. On the Billboard magazine the model was exploding with life and had a serious expression which gave me an idea of what type of person he was. He also dressed in black and the usage of a black background would suggest that he is a person that is very dark in nature. I can't justify the fact that there is a lot more to talk about on a music magazine, that's an opinion but I find it much easier to describe when compared to a gaming one due to its realism.

I had already began taking images of various locations around the school during the same week we were given the list of objectives and then editing them on Photoshop. Last week I took a series of other photographs depicting the various types of framing and stayed back for 2 hours everyday after school to complete most of the remaining work. By Friday the LIIAR analysis for Front Cover and Contents Page; Mockups for both pages; Original Images and Spider Diagram were done. A Mood board which I had constructed earlier that week assisted me, in terms of getting my inspiration for my college magazine. Considering everything that I had learned earlier about the conventions and their importance, along with my experience in Photoshop I was able to produce my magazine cover in less than an hour. Ironically, it seemed difficult at the start when the truth is all it was is placing text over an image but it's how you use it and why.

The background image features myself and a classmate; both of us look appealing as we're smartly dressed and wearing a smile. These are important and must be taken into account as smiling sends an invitation to a friendly atmosphere. Smiling gives assurance and make us feel happy; when we're happy what we feel is acceptance; nobody wants to feel left out. We're also dressed smart; the waist coat; necktie; and non detracting colours blue, black and white; and the books demonstrate professionalism. Most people would want to attend somewhere like this because we only want the best. 'College Life' which is the name of the magazine published by the school I named 'Modern Institutes' is vibrantly displayed at the top. I chose blue because I didn't want too many different colours (considering the fact that my dress shirt is blue) and the white lockers in the background creates good contrast making it stand out. Another factor I took into consideration was that orange is the complimentary (opposite) colour of blue on the colour wheel. They look good against each other and using both colours on the cover stories, taglines and pull quotes create balance. In Graphics it is important to bear in mind the elements and principles of art as they are what is used as foundations and guidelines when producing a product. However rules can sometimes be broken although it is wise to consider them.

Furthermore, what I learnt about college magazines is that they are of great importance due to the fact that they were designed to relay an immense deal of information to a variety of audiences, fast. They outline specific details of the college itself, services it offers, its students or events held by the institution. They are beneficial because they are one of the means by which students can be given a freedom of speech; expressing their views and ideas and it is a great way to acknowledge them for their accomplishments. When I was coming up with taglines and pull quotes to include on my college magazine cover, I asked myself 'what is the purpose of a college magazine and what do you normally find on the cover?' I used these lines: 'Thunders win by 40' as a good way of acknowledging students for their achievements. 'Skeptic? speak to one of our members of the counselling team, we're happy to help' - As mentioned before, college magazines are known for relaying important information. '5 things you need to know' is used as a teaser, a way of gaining audience's attention to purchase the magazine.
The back image on my front cover was really bright especially the white lockers and the tones were hurting my eyes so I gave it a 'cooling' filter on Photoshop to neutralize the hues and by doing that it gave it a much softer, greyish, less detracting look. I decided not to use a picture of a barcode off the internet which is what most persons would normally do but rather, use a barcode font which I had downloaded from a website earlier this year to create my own. This is why the analysis we had to do on the existing products (college magazines) and everything else that we did in the beginning was important as I was able to cross reference that information with my magazine cover.

The greatest challenge I faced during the preparation of this project was in the last 2 weeks as I'm currently enrolled on 2 other A level subjects 'Graphic Design' and 'Photography.' Both with loads of coursework and there was a point where I was bombarded and had so much to complete in a limited amount of time. So I rectified this by taking 2 hours out of my schedule everyday after to school and making use of my study periods to complete as much as I can. Eventually it paid as everything became  balanced; I felt as if I was in control again and it made me gain an understanding on the importance of effective time management, organisation and planning.  

FINAL front cover for College Magazine


FINAL PRODUCT OF MAGAZINE FRONT COVER. Time taken to produce: 1hour 

MOOD BOARD for College Magazine

A mood board which i generated using photoshop. I used it as a guide to follow when I produced my college magazine front cover. 

Original Images demonstrating types of Framing














Existing Products Analysis



Existing Products Analysis

Electronic Mockup of Contents Page

Electronic Mockup of Contents Page

LIIAR Analysis of Contents Page







LIIAR Analysis of Contents Page 

LIIAR Analysis of a Front Cover







LIIAR Analysis of a Front Cover 

Conventions Analysis of a Front Cover

 Conventions Analysis of a Front Cover. 

Electronic Mockup of Front Cover

Electronic Mockup of Front Cover. 

Hand Rendered Mockup For Front Cover (College Magazine)


Hand Rendered Mockup for the college magazine cover. Time taken to do this approximately 10 minutes. 

Initial Ideas for College Magazine



























  Initial ideas for my College Magazine project written and laid out in the form of a mindmap/spider diagram.