What are Demographics?/Grading System Table

 

Is a system that uses statistical characterisation in order to represent a population or a group of people and is based on several factors such as: age, sex, race, economic status, level of education, income level and employment etc. Demographic statistics are used for many different various reasons like population change and marketing purposes. For media, it is important that we find out what are target audience want; we find out by getting feedback through surveys and questionnaires. Demographic trends describe the historical changes in demographics in a population over time e.g. the average age of the population can either increase or decrease over a period of time. Demographics are important to the population of a region and the culture of the people; this is the only way you can understand differences. In the United Kingdom there is a system called the NRS Social Grades which is a form of Demographics used to characterise specific groups of people. This system was originally produced by the National Readership Survey to classify readers but is now used for several other organisations for wider applications. These were developed for over 50 years now and have used widespread usage in Britain during the 20^th century. The NRS grading system classifies a certain group of persons by the head of the household. These are often grouped into ABC1 and C2DE and are taken to equate to middle class and working class respectively. Only 2% of the UK population is identified as upper class and this group is not presented in the classification scheme.

 

 

 References: http://en.wikipedia.org/wiki/NRS_social_grade

 

Grade	Social class	Chief income earner's occupation
A	upper middle class	Higher managerial, administrative or professional
B	middle class	Intermediate managerial, administrative or professional
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional
C2	skilled working class	Skilled manual workers
D	working class	Semi and unskilled manual workers
E	Those at the lowest levels of subsistence	Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income