Reader Profile Research (What are they?)

 

 

These are a form of representational statistics focused on a specific group or specific groups of people that are prepared by the magazine. It is important that we understand what our target Audience want because it doesn’t make sense if we include things in a music magazine which would be irrelevant to their demands. As editors, we have to allow the audience to relate to what they want otherwise they wouldn’t purchase the magazine. 

For this typical NME reader profile, the majority of people that read their magazines are male (69%) and female (31%). The average age for readers is 24 which mean most of the people that read them are teens & young adults but what is it that makes them read these magazines? Clothing, footwear, drinks, games, accessories and electronics. These are all things the target group can relate to; NME statistics say 52% of them own a digital camera. Young people love taking pictures especially since they go out to gigs and concerts a lot they document their moments as they live and publish them on social networking sites like twitter, Facebook etc. 71% of them say that is important for them to look well dressed; 45% spend a lot of money on clothes which takes us back to why 52% of them work full time and 7% part time.

A typical NME reader spends £152 on footwear per year, that’s approximately £46,000,000 in total for readers. Individual readers spend £1229 on audio equipment each year tallying an average total of £325 million. Readers spent a total average of £18m on games in a year and £45 million on consoles alone. Lastly, 92% of the readers find it important to be notified about things 'in general.' That’s why it is important for these magazine publishers to know what is it that these readers want; they research and gather information from questionnaires and surveys in order to get an insight and know their specific demands.  NME is Music magazine which represents a variety of genres like rap, r&b, hip hop etc. but typically Indy Music.

I will be targeting the same group which NME targets and now that I have an idea of what is it that they want, I will be using it to my advantage as I will be featuring a Rap/Hip-hop artist.