LIIAR Analysis of DP Spread (MUSIC MAGAZINE PROJECT)

LANGUAGE

Once again, the implication of simplicity made things easier to read and as we scan the page the same type font is used for almost everything; no more than 5 different styles were used. Most of the text on the page is in black and black when used against a lighter colour works very well; as well as the white text used against the pink background vice versa. Consistency is the key to an appealing piece of work. Featured in this story are two of Rap’s biggest figures, Jay-Z and Kanye West; these men are amongst some of the most successful artists of all time. People admire them and enjoy listening to them due to their creativity and their stylistic way of the genre. They set trends people love to follow especially the young adolescents and amongst both rappers’ symbolic traits feature on this page is the ‘Pyramid/triangle’ gesture that they make with their hands. This story speaks about a friendly ‘rap battle’ that these artists had at the O2 arena in London; to the right hand side, NME inserted a statistical graph display the amount of songs each rapper performed. As mentioned before, the hip hop/rap business is overwhelmed with different talents; there’s consistent competition among these artists and millions of fans support each one. That’s why fan’s love it; the excitement that these rapper’s bring there’s a consistent competition going on amongst the fans as well. Nonetheless, the DP spread is well presented; having the pictures on the top and left and the text wrapping around the image was a bright idea. 

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INSTITUTION

New Music Express abbreviated and popularly known as NME is a newsweekly media publication in the United Kingdom. Founded in 1952, NME began as a music newspaper and eventually advanced into a magazine during the 1980s. On November 14, 1952 it became the first British paper to include a singles chart and in the 1970s it became the best-selling British music newspaper.  In 1996 an online version of NME (NME.com) was launched and today it is regarded as the biggest standalone music site in the world, with over 7 million users per month. Mike Williams is the current editor of the NME magazine; who took over from Krissi Murison on June 25^th 2012 and NME.com is currently edited by Luke Lewis. 

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IDEOLOGY

The NME Magazine is the leading provider of information in relation to music in the United Kingdom. Its motive is to monitor the progress of artists in terms of what they produce and to provide music lovers with the latest information. NME values the importance of music to people; music is an industry that is booming with activity and is one of the fastest growing industries in the world. Music is a very powerful language and the messages that the artists convey through their music with the use of videos set trends. NME focuses on acts that are not yet commercially successful but rather help promote new music and artists. Because the music industry is one of the fastest growing industries in the world, it means there is a lot of stress involved. On most occasions there are deadlines that have to be met and it means the people involved in the editing and publication process of the magazine have to work fast. Music is entertaining; the trends that these artists set make people come back for more and that is the reason why music 'sells.' NME sees the importance of music to the world especially the British people (their own) and so they update them on a weekly basis giving the latest information in regards to the music industry. As individuals, NME demonstrates us the importance of effective time management and communication.

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AUDIENCE 

NME promotes the consumption of music especially alternative rock, hip hop and rock which is what many of these artists in the United Kingdom produce. As mentioned before, music is an industry that is growing at a fast rate and exploding with activity. The industry consists of several different artists and genres; the music that they produce set trends that people love to follow, especially the youth mainly between ages 15-30. Statistics state that NME audience is around 70% male and 30% female. This story is meant to target the fans of Jay-Z and Kanye aswell as other Rap/Hip hop fanatics; these men are amongst some of the most successful artists of all time. People admire them and enjoy listening to them due to their creativity and their stylistic way of the genre. They set trends people love to follow especially the young adolescents and amongst both rappers’ symbolic traits feature on this page is the ‘Pyramid/triangle’ gesture that they make with their hands. This story speaks about a friendly ‘rap battle’ that these artists had at the O2 arena in London; to the right hand side, NME inserted a statistical graph display the amount of songs each rapper performed. As mentioned before, the hip hop/rap business is overwhelmed with different talents; there’s consistent competition among these artists and millions of fans support each one.

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REPRESENTATION

The Magazine focuses on acts that are not yet commercially successful but rather help promote new music and artists. NME find that it is important to provide music fanatics with the latest information in the music industry. As mentioned previously, there are several forms of music being produced today by various artists of different experience levels; there are veterans, usually artists that are well known and have a lot of experience; upcoming artists, the ones that are new but progressively making their way up the ladder and new artists, novice to the industry but will do anything to gain media attention.

Featured in this story are two of some of Hip hop’s most iconic figures ‘Jay-Z’ and ‘Kanye West.’ People admire them and enjoy listening to them due to their creativity and their stylistic way of the genre. They set trends people love to follow especially the young adolescents and amongst both rappers’ symbolic traits feature on this page is the ‘Pyramid/triangle’ gesture that they make with their hands. This story speaks about a friendly ‘rap battle’ that these artists had at the O2 arena in London; to the right hand side, NME inserted a statistical graph display the amount of songs each rapper performed. The industry is booming with activity; music is a money making business that's why effective communication is important. Because of its overwhelmed nature, it means things are changing rapidly, that's why information has to be quick and effective. This is important to the artists involved; NME responds to this by delivering information on a newsweekly basis, giving these individuals as much support as they can.