Music Magazine Evaluation Ques#7. Looking back at my preliminary task, what have I learned in the progression from it to the Music Magazine?

I have provided a youtube video which addresses this question in depth in relation to the development from the Preliminary task to the Music Magazine.

Please Note: For Maximum Quality please enlarge player and watch in HD 720p. 

Music Magazine Evaluation Ques#6. What have I learnt about technologies from the process of constructing this product?

Below I have provided a youtube video which answers this question 'in depth' highlighting the key information and address media terminology with the use of imagery and audio. 

Please Note: For Maximum Quality please enlarge the player and watch in HD 720p. 

Music Magazine Evaluation Ques#5. How did I attract/address my audience?

My Magazine addresses the needs of its focus groups by featuring Hip-Hop music artists and information about the Music Industry. I have come to find that the majority of these artists that represent the Genre are between the ages of 16 and 34, considering the fact that my magazine focuses on very similar age groups 16-28 which means that my focus groups can relate to these artists I will be featuring according to the study of Psychographics. 

My magazine also addresses the needs of its focus groups by being a newsweekly publication, which frequent enough to keep people updated on events surrounding the music industry. This is important because the contemporary music industry today is exploding with activity and people want want to be updated; they want to stay ahead of things and know what's going on in the Media industry.

The reason for this is because of the Uses and Gratifications 
theory, people use the Media to escape from their everyday problems and because of the way society has deemed certain practices to be acceptable, people find the need relate their lives with the lives of these artists, that's why Media sells. It's a common thing and totally relatable among peers. 

Music Magazine Evaluation Ques#3. What kind of media institution might distribute my media product and why?

Looking at existing Hip-Hop magazines I think my JAMZ magazine would be published by IPC Media. The reason for that is because my magazine features both music artists and focuses on audiences predominantly in the United Kingdom. IPC Media is a 'British' consumer publications company; it publishes magazines for companies like NME, which is one of the biggest music publishing names in the United Kingdom as it has the biggest standalone music site in the world (NME.com). NME Magazine focuses on age groups between 15-34 and with the majority of readership being male (66%) and female (34%). According to my research on Psychographics this would put my magazine in a good position to be published by IPC Media since my magazine focuses on similar statistics (Readership age: 16-28), 80% Male, 20% Female.

One slight difference with my magazine and NME is that NME features Alternative and Rock/Indie type Artists and Music contrasting with the Hip-Hop Artists/Music in my JAMZ magazine. I think this would be a great benefit for IPC Media as there are not many artists that represent the Hip-Hop Genre in the United Kingdom when compared to the United States. With the now defunct Hip-Hop Connection magazine which was the biggest name in the UK, solely dedicated to Hip-Hop music, there aren't almost any publications left to help support the Hip-Hop Music Genre and the artists that represent it. Even though NME features well known Hip-Hop artists like Tinie Tempah, it is not 'entirely' dedicated to Hip-Hop as it is predominantly Indie/Rock. This would be a great opportunity for IPC Media because Hip-Hop enthusiasts and other fans aren't being updated in the United Kingdom as efficiently as the US is. As I said before, these young audiences want to stay up to date with current affairs; they want to stay updated and know what's happening in the world of media. My JAMZ Magazine will be published weekly, which is quick enough to keep these young audiences up to date at a reasonable price of £2.50 which should cover publishing and printing costs.

Lastly the need for a new Hip-Hop Magazine in the UK is a must, considering the fact are no major magazines solely dedicated to 'Hip-Hop' left, it would put my Magazine in a stable position with no major competitors, which means good news for IPC.

Music Magazine Evaluation (Questions #2 & #4)

The information I have provided below based on my knowledge answers the following questions:

-How does your media product represent particular social groups? (Question#2)

-Who might be the audience for your media product? (Question #4)

 

Hip-hop is one of the most popular music Genres today. My media product represents young adults and teenagers typically between ages 16-28. There are several artists who represent the Genre that fall within that same age boundary, this means the young people (audience) can relate to them. After having a look at Maslow's Hierachy of needs, Uses & Grafications and Stereotypes it was found that young adults as well as other groups use the Media to escape from their problems and satisfy their needs.

As humans, we have a need to be accepted, we want to be loved and cared for and so these young people grasp on to something that they can relate to and be a part of. My JAMZ Music Magazine will focus on ages typically between 16-28, 80% male and 20% female.  The reason for this is because I have come to find out that females aren't as interested in Hip-hop as men because it has been found to be more of a male type Genre. Considering the fact that there are more male artists than female artists in the Hip-Hop. Furthermore, Hip-Hop have been stereotyped to be a negative genre because many artists that represent it promote music that encourages exploitation of female sexuality, violence, drugs etc. A reason for this massive difference in hip-hop being more popular with male than female audiences may be the stereotypical presumption that females are  more  ''sensitive/emotional''  but the more mature of the two sexes.

Lastly, a lot of young people (mostly males) have found Hip-Hop to be a very interesting Genre due to the lyrical style and creative nature. Hip-hop involves a lot of rhyming which is like poetry and a lot of the things said in the songs can create excitement. Which is one of the main reasons why these young people are attracted to the Hip-hop. There are a number of events circulating the lives of the celebrities and this has been a great point of interest in Contemporary media. As mentioned before, these young people want to have a sense of belonging and so they observe the lives of the celebrities as they can relate to them with their friends. 

Below I've provided a 2 youtube videos in response to the questions which highlights important key areas such as Demographics, the Social Economic Table and Stereotypes in relation to Music.

Please Note: Watch both videos in HD 720p for Maximum Quality and Resolution.

 

This Video Here gives a direct response in relation to question #2 on Stereotypes in relation to music.

 

This Video below is a Videod focus group I did for my JAMZ Magazine in relation to question #4.

 

                                         

 

 

 

 

Evaluation Question #1. What ways my media product use, develop or challenge forms of conventions of real media products?

 In my JAMZ magazine I featured my artist on the Front Cover, Contents and DP Spread, doing such is important as it matches conventions as seen on existing products, introducing chronology in the product.

Another key thing I did was that I placed my artist's feature story on a pages 7-8, somewhere not too far in the magazine. Doing so enables the reader or audience to identify the artists' story almost instantly. This makes sense because looking at most existing magazines it makes you wonder why is it important and why do they do it? It's because if you feature an artist or band on the front cover of a magazine, as a producer you want to relay that information to the reader immediately, because the eye catching Front Cover already grasped their attention and they (reader) want to find out more information on that artist or band. 

Furthermore, I used not more than 3 different colours or font styles throughout my magazine which were Red, Green and a light blue/violet which you can see on my FC and Contents Page. This again matches conventions of existing products. This is also good because it makes your layout cosistent and looking at most existing music magazines I have found out that they create a ‘house style.’ Every magazine is unique and since various companies produce certain magazines, they give a distinct look to themselves by using specific colour and text.

Continuity is even more prominent when you look at all 3 pages because I have placed my distinctive ‘JAMZ’ logo on the FC as the Masthead; the contents page to the top right and the DP spread to the bottom right, next to the page number.  

 

CONVENTIONS ANALYSIS
(JAMZ MAGAZINE)

Front Cover

 

Contents Page

 

 

DP Spread

 

 

 

 

Contents Page (FINAL)

 

Here I present the final version of my contents page. After carefully reviewing the feedback I received from my peers and teachers I discovered that the images I previously used didn't suit the genre which I was representing. A hip-hop magazine would normally feature 'rap' artists and we know rap artists have been stereotyped to wear hoodies, hats, jewelry etc. Furthermore, I even gave the background a colour scheme to bring some life on the page as the previous one was just plain and boring.